2020: Customers avoided travel agencies and preferred to book directly

The Inland Sea is located on the island of Gozo (Photo: Jan Gruber).
The Inland Sea is located on the island of Gozo (Photo: Jan Gruber).

2020: Customers avoided travel agencies and preferred to book directly

The Inland Sea is located on the island of Gozo (Photo: Jan Gruber).
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Although customers of package tours are better protected, according to a study by the German Travel Association, the market share of tour operators and travel agencies fell to 39 percent in the previous year. In 2019 it was still 51 percent. Sales fell by 66 percent to 12,5 billion euros.

Direct sales by service providers increased. Airlines, hotels, car rental companies and bus and train companies were able to increase their market share from 37 percent to 48 percent. Due to the corona pandemic, sales fell by around 40 percent to 15,4 billion euros. The market share of the online portals of intermediaries was 13 percent. A turnover of 4,1 billion euros was generated - a decrease of half compared to 2019.

From the developments of the previous year the trend can be seen that during the crisis more and more bookings were made directly with the service providers. It is unclear why the customers decided to take this step. Perhaps there was greater confidence when the bookings were “in your own hands”. It therefore remains to be seen whether this trend will continue this year.

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Editor of this article:

René Steuer is an editor at Aviation.Direct and specializes in tourism and regional aviation. Before that, he worked for AviationNetOnline (formerly Austrian Aviation Net), among others.
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René Steuer is an editor at Aviation.Direct and specializes in tourism and regional aviation. Before that, he worked for AviationNetOnline (formerly Austrian Aviation Net), among others.
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Nobody likes paywalls
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Information should be free for everyone, but good journalism costs a lot of money.

If you enjoyed this article, you can check Aviation.Direct voluntary for a cup of coffee Coffee trail (for them it's free to use).

In doing so, you support the journalistic work of our independent specialist portal for aviation, travel and tourism with a focus on the DA-CH region voluntarily without a paywall requirement.

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