
On our own behalf: Welcome to Aviation.Direct!
On Sunday afternoon, Aviation.Direct went online after a beta test phase in which around 250 users took part and gave us valuable feedback. Without any accompanying blabla. Why would it be? Nobody is interested in any self-congratulatory texts about how great you are or how many likes you have. However, we would like to thank you for the many, many emails, WhatsApp messages and calls that we have received in the last few days. We were particularly pleased about the congratulations and praise, but constructive criticism and suggestions for improvement are also important to us. We are always happy about this. The daily access figures have been a massive, positive surprise. We did not expect that the demand for a new, innovative specialist portal would be so great. We also received numerous questions, which we are happy to answer publicly in the interests of transparency. We have nothing to hide. Is Aviation.Direct Austrian or Maltese? Both. Aviation.Direct's home bases are Vienna and Qawra. The editorial team is based in Austria, while tasks such as customer service, support, advertising marketing and licensing of texts and other content are handled by our charming colleagues in Malta. Why is something in Malta when the focus is on the DA-CH region? Setting up a new specialist medium, including the corresponding infrastructure that is needed in the background, costs a lot of money. Thankfully, three investors, two German citizens and a major Maltese bank that is omnipresent on Gozo and Malta, are supporting us with initial investments. The renowned financial institution provides us with important services such as service centers. In addition, typical publishing activities, which can be described simply as daily paperwork, are carried out by