
Bierhoff: “DFB will negotiate with Lufthansa”
After the German Football Association was rejected by Qatar Airways, they are now trying to persuade Lufthansa to extend the sponsorship contract. The DFB is obviously keen to get free flight opportunities with special flights. This is exactly what the airline cut off in the wake of the corona pandemic. Football manager Oliver Bierhoff explained in an interview with “Welt am Sonntag” that the executive committee now wants to negotiate with Lufthansa about a possible extension of the sponsorship contract. The contract ends next year and so far the airline has given the signal that it does not want to continue it. In particular, Lufthansa no longer wants to operate free special flights. This was already evident at the recent European Championships and the DFB switched to Klasjet. Bierhoff also said that they are interested in “long-term partnerships” and want to “jointly design and implement initiatives and projects for football development”. Apparently they had hoped that Bayern Munich sponsor Qatar Airways might also be interested in a cooperation with the DFB. But that is not the case. When asked about the criticism regarding human rights in Qatar, Bierhoff told Welt am Sonntag: "The team stands up for its values, an attitude is important, the players are absolutely aware of their role as role models. It is right to set an example. But we should be careful not to do this in an inflated way, so that the messages can be heard and do not become arbitrary. One thing is clear: we will continue to stand up for human rights. Human rights are non-negotiable."







