
Tui wants to expand the hotel chain with a franchise model
The travel group Tui wants to expand the presence of the hotel brand "Tui Blue" in Asia and Africa in particular. The company is relying on both management and franchise agreements. The chain is to grow to 300 hotels. The focus for the development of new hotel locations is on Southeast Asia, China, Africa and the Middle East. An important driver for the future growth strategy are international partnerships, in which the Tui Blue hotels are operated either under management agreements or through franchisees. "Tui has unique know-how in the conception, development and successful operation of hotel brands as well as in the development of holiday destinations," said Erik Friemuth, Managing Director of Tui Hotels & Resorts. "The new management and franchise model of TUI Blue enables our future partners to benefit from this and offer guests unique holiday experiences. Together we want to become the leading holiday hotel brand with more than 300 hotels worldwide."







