Until now, the tour operator brand Eurowings Holidays has had a rather niche existence. The brand, which was created together with Karlheinz Kögel's HLX Group, is now to be expanded significantly. The Lufthansa subsidiary wants to position itself more strongly in the area of package tours. "Since the end of the Corona pandemic, we have seen a significant increase in the number of bookings through Eurowings Holidays," says Michael Erfert, Head of Sales, Distribution & Digital Eurowings and Managing Director Eurowings Digital GmbH. "We want to use this upswing to establish ourselves among the top 10 German tour operators in the next few years. To this end, we are currently hiring numerous IT and marketing experts at Eurowings Digital in Cologne's Carlswerk startup quarter - 30 of around 150 planned new hires alone will work exclusively on the expansion of Eurowings Holidays." A low-cost airline was once active under the name Hapag-Llyod Express, or HLX for short. The current company has nothing to do with the former aviation activities, as Karlheinz Kögel's group of companies only acquired the trademark rights a few years ago. The company operates as a tour operator and travel agent under the brand. In the future, Eurowings is to play an even greater role in the partnership with HLX: The airline's digital division will take over web development, marketing and data analysis in the future. In addition, the Eurowings Holidays offer is to be integrated even more deeply into the company's own homepage eurowings.com. This means that customers will be offered comprehensive, attractive travel packages in addition to the flight offer. Flexibility is also an important plus at Eurowings Holidays: the booked vacation can be rebooked free of charge up to 14 days before the start of the trip and can also be canceled inexpensively for 50 euros. "It remains