Norwegian surprises with a new logo
The low-cost airline Norwegian Air Shuttle will be using a new company logo in the future. This will initially be rolled out on social media channels and on the homepage. The fleet will also be redesigned at a later date. The Norwegian airline describes the move as a modernization. But there is much more to it than that, as there was a bitter legal dispute with the Noba Bank Group over who was allowed to use the logo and the "Norwegian" brand. The "Norwegian Bank" was once a wholly owned subsidiary of the airline. However, it was sold and merged, so that the financial activities are now just a brand of the Noba Bank Group. The latter has now replaced the design "inherited" from the airline with a new corporate identity. Now Norwegian Air Shuttle is also following suit with a new look. The carrier emphasizes that the new logo should clearly show "the personality and uniqueness of the company and the brand." There is a certain similarity to the previous look, but it now looks a little fresher. The small airplane symbol that peeked out from under the lettering in the old logo is now next to the airline's name, and the lettering behind the airplane is smaller and forms part of the aircraft's body. "The Norwegian logo and brand are very well known and appreciated, and we are very proud of them. Although we are now renewing ourselves, we promise that our customers will recognize us. After more than 100 years, modernization is in order, and this gives Norwegian a more modern, warmer and clearer expression that will surely take us into the next 20 years,"


