Ryanair, Europe's leading low-cost airline, is considering a major expansion of its business model: entering the package holiday market. This potential strategy, hinted at by Ryanair's CEO Michael O'Leary, could fundamentally change the European travel industry. The move to combine flight and accommodation packages could further cement Ryanair's already dominant position on the continent and significantly increase competition in the package holiday market. Since its founding in 1984, Ryanair has made a name for itself as a pioneer in the low-cost flight segment, flying over 100 million passengers annually to destinations across Europe. This success has made the company one of the largest and most profitable airlines in the world. Now CEO Michael O'Leary, known for his unconventional approaches and pithy statements, seems to be setting his sights on a new business area: package holidays. In an interview with British newspaper *The Telegraph*, O'Leary raised the possibility that Ryanair could create its own holiday division. He noted that entering the package holiday market could be a logical extension of the existing business model as it offers an opportunity to generate higher returns while providing customers with added value. "I wouldn't rule out setting up a holiday division. The holiday product is probably a sensible way to generate higher prices and returns and package it into a package," O'Leary explained. Market dynamics and competitive landscape The European package holiday market has been an important part of the travel industry for decades. Traditionally, large tour operators such as TUI and Thomas Cook (until the latter's bankruptcy in 2019) have dominated the market, but in recent years