Tyrol, one of the leading tourism destinations in Austria, draws a mixed conclusion after the 2024 summer season. Although there was a slight decline in overnight stays, the industry remains stable, especially in terms of added value. At the same time, tourism is confident about the upcoming winter season, which begins on November 1, 2024. However, the complex framework conditions - in particular the changeable weather and the increasing short-term nature of bookings - presented businesses with considerable challenges. The summer season, which officially ends at the end of October, recorded only a minimal decline despite adverse circumstances. According to initial calculations by the Management Center Innsbruck (MCI), overnight stays in the months May to September amounted to around 20,3 million - a decrease of 0,9 percent compared to the previous year. Nevertheless, the average length of stay of guests remains stable at 3,6 days. These figures reflect the high importance of tourism in Tyrol, despite challenges such as the repeatedly mixed weather periods, which were particularly noticeable in September. Mario Gerber, Tyrolean Minister for Tourism, nevertheless draws a positive conclusion: "We had strong demand last year and the best summer result since 1992. We are therefore satisfied that we can almost maintain this very good result this summer." The added value of tourism also remains stable: the industry generated 2,4 billion euros in summer 2024, which represents a minimal decline of 0,1 percent when inflation is taken into account. Challenges of short-termism and cost increases The increasing short-term nature of bookings and cancellations is particularly stressful for companies, as Alois Rainer, head of the tourism and leisure industry in the