
A new cultural milestone: The Theater im Prater is created
Vienna, the world capital of music, is getting a spectacular addition to its cultural landscape: the new "Theater im Prater" is to be built by 2027, a project that is being realized by ATG Entertainment, the international market leader in theater entertainment, together with the City of Vienna and Wien Holding. With 1.800 seats, a top-class musical program and extensive economic significance, this project marks the largest privately financed theater project in Austria in a century. At a press conference held in the Museumsquartier in Vienna, City Councilor Peter Hanke, Vienna Chamber of Commerce President Walter Ruck, Dr. Kurt Gollowitzer (Managing Director of Wien Holding) and Joachim Hilke (CEO Europe, ATG Entertainment) presented the ambitious plans for this pioneering construction project. The planned location of the theater is in the traditional Prater, near the Messe-Prater subway station. A theater of international stature With an investment volume that is exclusively borne by ATG Entertainment, the theater is setting new standards in theater architecture. The architectural design is the responsibility of the Viennese office DTFLR in cooperation with the renowned London theatre architects Haworth Tompkins. The project management is in the hands of the international project management company Turner + Townsend, which is known for its expertise in large construction projects. The aim is to embed the theatre harmoniously in the historical ambience of the Prater and to create a modern, world-class venue. The theatre in the Prater is being positioned as a new cultural meeting place in Vienna. With its capacity of 1.800 seats, it is one of the most important venues in Austria. In the future, international musical productions of the highest quality will be presented here, which will not only enrich the local cultural scene, but will also establish Vienna as the musical capital of Europe.