
Cruise industry in legal dispute over discounts: Travel agencies fear for sales agent status
The conflict over refunds in the travel industry is coming to a head: The shipping company Aida Cruises has terminated the contracts of two travel agents because they passed on discounts to customers. The companies concerned have filed a lawsuit against this, as announced by the Association of Independent Travel Agents (VUSR). Aida Cruises confirmed that the company is "consistently against refunds" in order to ensure uniform prices across all sales channels. The dispute could have far-reaching consequences for the entire travel agency industry. According to VUSR chairwoman Marija Linnhoff, the travel agents' status as commercial agents is at stake. If Aida Cruises loses the legal dispute, the shipping company could introduce broker status for its sales partners. This would mean that travel agents would no longer sell trips with fixed commissions, but would have to buy at net prices and set their own margins. Linnhoff fears that other tour operators could follow this model, similar to what has already happened in the aviation industry. The topic is highly controversial in the industry. Many travel agencies complain that they are being put under pressure by competitors who offer discounts. Banks in particular have entered the market as new players. The Raiffeisenbank Regensburg-Wenzenbach, for example, offers customers of its credit cards a discount of up to seven percent on trips. The VUSR sees this as a distortion of competition that could threaten the existence of traditional travel agencies. The development remains a central topic of discussion in the industry.








