July 30, 2025

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July 30, 2025

Global tourism exceeds pre-crisis levels – Asia with strongest growth

In 2024, global cross-border tourism surpassed the record figures of 2019 for the first time since the coronavirus pandemic. This growth continued in the first quarter of 2025, with over 300 million tourists worldwide traveling abroad during this period. This represents an increase of around five percent compared to the same period in 2024 and three percent compared to 2019, the year before the outbreak of the pandemic. This development signals a strong recovery in the global travel industry. Asia and the Pacific recorded the strongest growth in international arrivals, with an increase of twelve percent. However, this upswing is also due to ongoing pent-up demand, as international arrivals in this region are still slightly below pre-pandemic levels, according to the UNWTO (World Tourism Organization). Increasing tourism within Asia and from Europe is contributing significantly to this development. In particular, destinations such as Thailand and Vietnam as beach destinations, as well as Japan for tours, are currently in high demand, and advance bookings for the coming winter are very strong, according to tour operators. This assessment is confirmed by many travel agencies. Among the top ten travel destinations for 2024, France once again secured the top spot with 102 million international visitors. This was helped not least by the hosting of the Summer Olympics in Paris, which attracted additional crowds of visitors. Spain, with 93,8 million international arrivals, is not far behind the leader. However, Spain's popularity also brings with it challenges, as demonstrated by the recent protests against mass tourism in hotspots such as Barcelona, Granada, and Malaga.

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Tyrolean mountain summer beckons with refreshment and panoramic views: the Hall-Wattens region invites you to experience nature

The Hall-Wattens region in the heart of the Tyrolean Alps presents itself as an attractive destination for last-minute vacationers halfway through summer 2025. With crystal-clear swimming lakes, refreshing mountain streams, and a variety of hiking destinations for the whole family, the region offers a wide variety of opportunities to fully enjoy the remaining weeks of the Tyrolean mountain summer. A special attraction is the newly constructed, 55-meter-long stone pine bench on the Schartenkogel, which not only promises impressive panoramic views but also invites you to linger and have a picnic. The combination of alpine landscape and refreshing waters creates a balanced offering for both those seeking relaxation and active vacationers. Water fun and relaxation by the lake: A refreshing pleasure. For many Tyrolean vacationers, swimming and water fun are a popular way to escape the summer heat in the mountains. The Hall-Wattens region offers numerous opportunities for this. A special gem is the picturesque Weißlahnsee lake, lined with magnificent trees and inviting you to linger and swim. A major advantage for guests of the region is the included admission to Weißlahnsee with the guest card, which facilitates access to this natural gem and makes the vacation even more attractive. In addition to Weißlahnsee, many other lakes and swimming pools are just a few minutes away. These include, for example, the nearby Lanserkopf swimming lake or the outdoor swimming pool in Hall in Tirol, both of which offer additional options for water lovers. The quality of the waters in Tyrol is generally very high; many swimming lakes are known for their excellent water quality and are regularly inspected. This gives bathers the security of swimming in clear, clean water.

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Falkensteiner Group opens new hotel in Bolzano

The Falkensteiner Michaeler Tourism Group (FMTG) has opened another hotel in its home market of South Tyrol. The new Falkensteiner Hotel Bozen Walther Park is located in the newly developed district of Bolzano of the same name. The hotel is an "urban retreat hotel," thus expanding the group's offerings in the region. The new hotel in Bolzano has 114 rooms and suites. A special feature is the spa area, which offers views of the Catinaccio in the Dolomites. Furthermore, the hotel has a rooftop restaurant offering a 360-degree view of the city of Bolzano. The opening of this hotel underscores FMTG's strategy of expanding its presence in attractive alpine and urban destinations. Bolzano, as the capital of South Tyrol and a major transport hub, attracts both business travelers and holidaymakers seeking to combine alpine flair with urban comfort. FMTG is an Austrian family-owned company and one of the leading tourism companies in Central Europe. The group operates hotels and resorts in various countries, including Austria, Italy, the Czech Republic, Slovakia, Croatia, Serbia, and Montenegro. With the new location in Bolzano, Falkensteiner continues its expansion in the Alpine region and strengthens its brand in the premium segment. The "Urban Retreat" concept aims to offer city travelers a combination of relaxation and city experience, an increasingly popular form of short break. The choice of location in the Waltherpark district in Bolzano integrates the hotel into a modern urban development that combines living, working, and leisure. This allows guests easy access to the amenities of the city as well as to the surrounding natural landscapes of the Dolomites. The new opening is expected to significantly improve the tourism landscape in

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