
Lufthansa Group introduces new food selection platform
The Lufthansa Group is bundling the food and beverage offerings of its airlines Lufthansa, Swiss, and Austrian Airlines in the new digital platform "Culinary Journey." This provides passengers with a central overview of all available meals and snacks throughout their entire flight journey, improving pre-ordering and consistency of the offering, particularly for connecting flights. The new tool is available via the app and the airlines' websites, as well as via pre-departure information emails. It automatically provides each traveler with the appropriate culinary selection based on their booking – from Economy Class on short-haul flights to First Class on long-haul flights. This consistent experience also applies when passengers fly with multiple airlines in the group during a trip, for example, from Vienna via Frankfurt to New York. A key benefit of the "Culinary Journey" is the guaranteed availability of the desired dish thanks to pre-ordering. On long-haul flights, customers now have the option to choose from an expanded selection of up to nine main courses, including exclusive creations available only to those who pre-order. On shorter flights, passengers benefit from a ten percent discount on buy-on-board items such as sandwiches, salads, or cakes if they order them in advance. The introduction of the "Culinary Journey" also aims to enhance the airline group's premium experience across all travel classes. This will make the comprehensive offering more consistent and more accessible for customers across the Group, as Caroline Drischel, Senior Vice President of Customer Journey, explained. An integrated feedback function also allows customer opinions to be directly incorporated into the further development of the service.








