
Record results for the tourism destination Athens in the financial year 2025
The tourism sector in Athens concluded 2025 with record highs in visitor numbers and revenue. According to the latest annual reports from the Athens-Attica and Argossaronic Gulf Hotel Association and Athens International Airport (AIA), the number of foreign visitors increased by 10% to a total of 8,7 million arrivals. Athens Airport handled approximately 34 million passengers during the same period, an increase of two million compared to the previous year. Market data shows that the USA remains the most important source market for the Greek capital with 1,19 million visitors (+12%), followed by the UK (775.000), Germany (710.000), France (551.000), and Italy (508.000). Economically, the city is benefiting from a significant increase in consumer spending. Daily tourist expenditure climbed by 10% compared to 2024, with the entertainment and attractions sector experiencing the strongest growth at 16%. Around 76% of travelers cited leisure and culture as the main reason for their stay, with the cultural offerings remaining the city's most important unique selling point, receiving a satisfaction rating of 9,2 out of 10. Despite these positive figures, the hotel industry experienced a slight decrease in occupancy of 1,2% during the peak season, indicating increasing competition from alternative accommodation options and capacity limitations during the summer months. A significant trend is the shift in travel dates to the winter months. From November to March, hotel occupancy increased by 5,3%, while room rates rose by 5,4% during this period. This development supports the goal of Greek tourism policy to establish Athens as a year-round destination. Nevertheless, [the following] identified








