
Anniversary in Vienna's Prater: 100 years of partnership between Budweiser and Schweizerhaus
The Viennese restaurant institution "Schweizerhaus" and the Czech brewery Budweiser Budvar will celebrate the centenary of their business partnership in 2026. This collaboration is considered one of the most enduring cross-border partnerships in the European hospitality industry. To kick off the anniversary season, a special commemorative bottling was presented, which sold out shortly after its tapping in April. Despite the general price increases in the restaurant sector, the Kolarik family, who own and operate the restaurant, decided to keep the price of the lager served in the so-called "Bunkerl" at €5,90. This marks the third consecutive season without a price increase, which is seen in industry circles as a clear signal of customer loyalty. Further research into the economic and historical significance of the partnership reveals that it extends far beyond mere procurement. Budweiser Budvar, the last major Czech brewery still under state ownership, uses the Schweizerhaus as an international showcase for its draft beer culture. The three-stage dispensing system used at the Prater is a process specifically optimized for this establishment to maintain a stable head and carbonation level of the Czech beer even with high throughput. With 2.150 seats and around 180 employees, the Schweizerhaus is one of Austria's highest-grossing single-venue restaurants and the world's largest purchaser of Budweiser Budvar on draft beer. The anniversary celebrations attracted prominent figures from politics and business, including Vienna's Mayor Michael Ludwig and the Czech Ambassador Jan Brunner. During the festivities, a collaboration with the grocery retail sector was also announced: A limited collector's edition, including a special glass, will be available from May 2026 in selected Spar stores. In parallel, the partners are accelerating the digitalization of their customer communication through a dedicated application.








