Belavia completes fleet redesign with repaint of the last Embraer E195
The visual modernization of the Belarusian state airline Belavia has been officially completed. The last aircraft still sporting the original livery from the founding era has now been repainted in the current corporate design. This is the Embraer E195 regional jet with registration EW-399PO. With the repainting, the old logo and classic color scheme disappear from active flight operations for good, bringing to an end an era of brand identity spanning almost three decades. This step marks the final stage of a process that began several years ago with the introduction of the cornflower symbolism. The now-retired livery dated back to the period after Belarus's independence, when Belavia emerged from the regional division of the Soviet Aeroflot. The original design was functional and strongly influenced by traditional aviation standards of the 1990s. In contrast, the current design features a white and blue color scheme with a stylized cornflower on the tail, which is considered a national symbol. The affected aircraft, EW-399PO, belongs to a series of Embraer jets that Belavia acquired to modernize its short- and medium-haul network. The maintenance and painting work was carried out as part of scheduled maintenance intervals to avoid unnecessarily restricting the fleet's operational availability. Further research into the airline's current situation reveals that, despite international sanctions and restrictions in European airspace, Belavia continues to invest in maintaining its brand image. Since flight operations are currently primarily focused on destinations in Russia, Central Asia, the Transcaucasian Peninsula, and the Middle East, the uniform fleet design serves to strengthen brand recognition in these regions.
