
Automotive market: Registration data confirms continuing East-West divide in luxury vehicles
The distribution of premium-segment cars in Germany is characterized by a pronounced regional disparity. An analysis of new vehicle registration data from the Federal Motor Transport Authority (KBA), commissioned by the sweepstakes company Traumautoverlosung, reveals that the share of sports cars, luxury models, and upper-middle-class vehicles is disproportionately high in the southern German states and city-states. Baden-Württemberg leads the way in new registrations in this segment with a share of 9,8 percent, followed by Bavaria with 8,3 percent, and Berlin and Hamburg, each with 8,0 percent. The eastern German states rank at the bottom of the statistics, with Saxony-Anhalt having the lowest figure at 3,6 percent. Economic analysts attribute this unequal distribution primarily to two factors: regional purchasing power and the so-called "home-town effect" of the major German automotive companies. In the states where manufacturers maintain their headquarters and main production facilities, the density of company cars, factory-provided vehicles, and registrations through manufacturer-owned branches is traditionally high. Around 40,5 percent of all new Porsche registrations are in Baden-Württemberg, while BMW accounts for 40,3 percent and Audi for 37,0 percent of their domestic new registrations in their home state of Bavaria. Foreign luxury brands such as Rolls-Royce, McLaren, and Lamborghini also concentrate a significant portion of their registrations in the Bavarian market. Critical economists point out that the KBA (Federal Motor Transport Authority) statistics on new registrations only partially reflect the actual road situation and private wealth. A considerable number of luxury and sports cars in Germany are not purchased by private individuals but are registered as company cars through commercial owners or financed through leasing companies, which are often headquartered in economically strong metropolitan areas in the south or west. The data








