Austria is preparing for a promising summer of 2024

Austrian flag (Photo: Jan Gruber).
Austrian flag (Photo: Jan Gruber).

Austria is preparing for a promising summer of 2024

Austrian flag (Photo: Jan Gruber).
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Against the backdrop of the pandemic, the longing for travel and relaxation continues unabated. This is shown by the 2024 summer potential study by Austria Advertising (ÖW), which was presented as part of the Austrian Tourism Day (ÖTT) in the Austria Center Vienna. The study reveals encouraging figures:

Up to 80% of the population in the European markets surveyed plan to travel in summer 2024. With 21 million people having concrete plans for a holiday in Austria, a promising picture is emerging for the coming summer season.

A look at the summer potential study

The summer potential study was carried out in collaboration with the Institute for Tourism and Spa Research in 10 European countries. A total of 11.000 people gave insight into their vacation plans. The results are promising:

  • Up to 80% of those surveyed are planning a summer trip.
  • 21 million people have concrete plans for a vacation in Austria, an increase of 1 million compared to the previous year.
  • Popular summer themes in Austria are nature, water, cuisine, relaxation and mountains.
  • The planned travel period is mainly in July and August, but June and September are also becoming more important.

Positive signs for tourism

Tourism State Secretary Susanne Kraus-Winkler sees positive signs in the results of the study. She emphasizes that more people decided to vacation in Austria than last year. The improved economic situation and the increased desire to travel play an important role.

Astrid Steharnig-Staudinger, managing director of Austria Advertising, is also optimistic. She emphasizes that international interest in holidays in Austria remains unbroken. Austria's unique nature, cuisine and lifestyle are particularly popular with travelers.

Sustainability and digitalization in focus

The summer potential study also shows that sustainability is a crucial factor when planning a trip. Robert Seeber, chairman of the Federal Division for Tourism and Leisure, emphasizes the importance of future-oriented cooperation and a strong focus on sustainability in the tourism industry.

Future-oriented tourism policy

Austria's tourism policy follows a future-oriented approach based on balanced tourism. Through targeted measures such as promoting sustainable investments and measuring tourism acceptance, the country is made equally attractive for visitors and locals.

The Austrian Tourism Day offers a platform to discuss the future of the tourism sector. Future initiatives such as Change Tourism Austria (CTA) are intended to help promote innovative ideas and enable future-oriented collaborations. With positive signs and a clear focus on sustainability and digitalization, Austria is facing a promising summer of 2024.

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Editor of this article:

Amely Mizzi is Executive Assistant at Aviation Direct Malta in San Pawl il-Baħar. She previously worked in the Aircraft and Vessel Financing division at a banking group. She is considered a linguistic talent and speaks seven languages ​​fluently. She prefers to spend her free time in Austria on the ski slopes and in summer on Mediterranean beaches, practically on her doorstep in Gozo.
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About the editor

Amely Mizzi is Executive Assistant at Aviation Direct Malta in San Pawl il-Baħar. She previously worked in the Aircraft and Vessel Financing division at a banking group. She is considered a linguistic talent and speaks seven languages ​​fluently. She prefers to spend her free time in Austria on the ski slopes and in summer on Mediterranean beaches, practically on her doorstep in Gozo.
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Nobody likes paywalls
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Information should be free for everyone, but good journalism costs a lot of money.

If you enjoyed this article, you can check Aviation.Direct voluntary for a cup of coffee Coffee trail (for them it's free to use).

In doing so, you support the journalistic work of our independent specialist portal for aviation, travel and tourism with a focus on the DA-CH region voluntarily without a paywall requirement.

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