Israeli airline El Al has further strengthened its fleet with the arrival of its 17th Boeing 787-9. The new aircraft features El Al's updated livery and bears the symbolic name "Achinu Kol Beit Yisrael," which translates as "Our Brothers, the Entire House of Israel." This naming, a quote from Jewish liturgy, is a prayer for the return of all hostages to Israel and underscores a sense of unity and hope.
Contrary to El Al's usual practice of naming its passenger aircraft after regional cities, the airline chose a special name for this aircraft that reflects the country's current situation. The new Boeing 787-9 is part of El Al's strategic renewal program, aimed at representing Israel internationally with dignity. As part of this program, the colors of the Israeli flag on the tail of the aircraft were refreshed and the El Al logo was modernized. In addition to visually enhancing the aircraft's appearance, the new livery also protects the aircraft from environmental influences and wear and tear in accordance with the standards of the European Union Aviation Safety Agency (EASA).
El Al has been pursuing a strategic plan, in place since 2023, to modernize and expand its fleet, expand its global route network, and introduce advanced technologies. An important component of this strategy is the already signed agreement to purchase up to nine Boeing 787-9 Dreamliners, as well as the planned expansion and modernization of its short-haul fleet through the purchase of up to 31 Boeing 737 Max aircraft, the largest aircraft purchase in the airline's history. With these measures, El Al aims to enhance the flight and service experience and strengthen its commitment to environmental responsibility.