Emirates, the world's leading airline based in Dubai, has unveiled a new uniform for the Premium and VIP Passenger Services team at Dubai International Airport (DXB). This team is responsible for the smooth and exclusive transfer of high-profile and premium passengers arriving or transiting through Dubai on their journeys. The introduction of the new uniform is designed to reflect the elevated service experience Emirates offers to its most discerning customers.
Designed specifically for the VIP and Premium Passenger team, the new uniform is inspired by the iconic look of Emirates' cabin crew, but features specific customisations that represent the airport's elite team. The uniform's designer, Emirates' Uniform Standards team, has created a simple yet elegant line that is both stylish and functional. Available in three different styles - a sleek A-line skirt for women, a smart pantsuit for women and a tailored three-piece suit for men - the uniform reflects the grace and exclusivity the team aims to convey when looking after high-profile travellers.
A striking feature of the new uniform is the warm sand tone, which reflects the colors of the desert landscape of the United Arab Emirates. The uniform is accentuated by a subtle red collar and matching cuffs for women, and an elegant red pocket square and tie for men. The red Emirates hat with a gold pin, the airline's characteristic logo, completes the look. Another highlight is the cream-colored chiffon scarf, which serves as a cultural symbol and represents local tradition.
The women's uniform also includes an A-line skirt with a red pleat, which not only creates an elegant silhouette but also gives employees freedom of movement when walking quickly through the large airport. Red leather shoes and handbags used to carry iPads and important documents complete the outfit. The men's uniform is a perfectly tailored suit consisting of a jacket, trousers and waistcoat, highlighted by a red pocket square and a subtle tie.
The team behind the exclusive service
Emirates' elite team of 145 is trained to the highest standards to ensure a smooth and luxurious transfer for the most demanding VIP and First Class passengers. Each member of the team has been carefully selected and trained to not only have exceptional service skills but also to communicate in multiple languages. This is especially important as the team works with an international clientele that includes more than 50 nationalities.
The team's role goes beyond the purely logistical process. In addition to escorting passengers through expedited security checks and arranging transfers to exclusive lounges, the team also ensures that each and every VIP passenger receives a tailor-made experience. This commitment to the highest level of customer satisfaction is reflected in the fact that more than 150.000 passengers benefit from this elite service every year.
VIP passengers travelling to and from Dubai come from all walks of life, including members of royal families, heads of state, ministers and ambassadors, as well as prominent figures from the world of sport, entertainment, and global influencers and vloggers. The Emirates team looks after these guests and ensures that their stay in Dubai is as pleasant as possible.
Another highlight of the VIP team's work are the special events where a high proportion of VIP passengers are expected. These include not only local events such as the World Government Summit and the Dubai Film Festival, but also international events such as Formula 1, the Dubai World Cup and EXPO 2025.
A smooth process for everyone
The introduction of the new uniform underlines Emirates' high standards of providing first-class service in all areas. In addition to the symbolic significance that the uniform has for the company's image, it plays an important role in promoting commitment and identification of the team. The appearance is not only a calling card for the company, but also ensures that the VIP team members are immediately recognizable in their environment and exude the desired level of professionalism.
The combination of style and functionality ensures that the employees not only leave a lasting impression in terms of their appearance, but also through their efficient and excellent work. Their job is to offer VIP passengers a unique service that exceeds all expectations - from fast and safe transport within the airport to exclusive offers that make the stay in Dubai an unforgettable experience.
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