Amadeus, a leading travel technology provider, and UN Tourism have published their new report "Travel Insights 2025: Focus on Europe." This report provides comprehensive insights into passenger flows, key hotel market indicators, high-growth destinations, and newly launched flight routes on the European continent. The analysis covers trends in passenger traffic and flight capacity from May 2024 to April 2025 and includes a forecast through October 2025.
According to data from Amadeus Navigator360, international air passenger traffic to Europe is expected to increase by 2025 percent year-on-year between April and October 6,7. Among the top 30 destinations, Azerbaijan recorded the strongest growth, with a 26 percent increase in flight bookings between May 2024 and April 2025. Kazakhstan (7 percent) and the Czech Republic (6 percent) also saw an increase in bookings during this period. Despite the growth of new markets, established destinations continue to dominate the overall picture, with Spain, the United Kingdom, Italy, France, and Germany leading the list of most booked air travel destinations, accounting for approximately 70,9 percent of all air travel.
A similar picture emerges with available seat capacity to Europe for the period May 2024 to April 2025, where Spain and the United Kingdom each account for 12 percent of planned flight capacity, and Germany contributes 10 percent, underscoring their role as major hubs. However, the most dynamic growth in searches is outside these traditional markets, with Norway, Georgia, and Finland leading the way. However, booking growth here lags behind search demand, which could indicate hurdles such as price sensitivity or limited flight connections.
The report also notes positive developments in the European hotel market. In Western Europe, the average occupancy rate rose slightly from 67 to 68 percent, while the average daily rate increased from $198,32 to $204,24. In Northern Europe, occupancy increased from 73 to 75 percent, and the daily rate rose from $197,77 to $200,74. Zurab Pololikashvili, Secretary General of UN Tourism, emphasized the importance of strategic data for effective tourism management. Javier Campo, Vice President Commercial, Europe, Hospitality at Amadeus, pointed out that airlines are anticipating demand and that marketing organizations might benefit from developing measures to promote year-round tourism in order to better utilize flight capacity.
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