Designed by Anamo Design Studio, F1 Arcade Las Vegas celebrates its spectacular opening, setting a new standard for experiential dining and entertainment on the Strip. The new attraction, located in the Forum Shops at Caesars Palace, combines state-of-the-art racing simulators with sophisticated dining and a vibrant nightlife to bring the enduring fascination of Formula 1 to the city year-round.
With the opening of F1 Arcade Las Vegas in the prestigious Caesars Palace Forum Shops, a groundbreaking new destination has emerged, redefining the concept of a premium dining and entertainment venue on the famous Las Vegas Strip. Considered the most ambitious US project to date from London-based Anamo Design Studio, the project combines immersive design, fine dining, and a vibrant nightclub atmosphere into an unparalleled experience that directly addresses the growing passion for motorsports in the region.
Adam Breeden, founder and CEO of F1 Arcade, emphasized the ideal timing and location for the new attraction at the opening: “With motorsport taking Las Vegas by storm this fall, there’s no better time or place to open an F1 Arcade.” He highlighted that the city thrives on adrenaline and unforgettable moments – exactly what guests can expect at F1 Arcade: world-class simulators, thrilling public viewings, and an atmosphere that sustains racing passion year-round. The facility is designed to be a permanent hub for fans and a luxurious leisure destination for the general public, extending beyond the racing events themselves.
Two levels of extravagance with kinetic light choreography
The centerpiece of F1 Arcade Las Vegas is its elaborate, two-story design, which Ana Moisin, founder and creative director of Anamo Design Studio, describes as a project primarily focused on hospitality. The venue, which includes three bars, a full-service restaurant, and various private function rooms, is designed to facilitate a seamless transition from upscale daytime operations to the vibrant nightlife.
The architectural centerpiece is a 4,5-meter-high, illuminated main bar, a luminous showpiece that forms the focal point of the design. In collaboration with Loop Lighting, the studio developed dynamic, scene-controlled lighting that carries the energy of the strip into the room. A particular highlight is the kinetic chandelier above the DJ booth, whose sculptural elements move and react to the rhythm of the music. This technologically sophisticated installation transforms the space from a static art installation into an abstract and dynamic world of experience.
The interiors themselves are a fusion of bold maximalism and meticulous detail. The use of premium materials, sophisticated lighting concepts, and flowing forms creates a dramatic yet dynamic atmosphere. Panoramic views of Las Vegas Boulevard visually connect the venue to the city's vibrant energy and the nearby racetrack, reinforcing the sense of belonging to the local motorsports community. These design elements serve to fuse the energy and glamour of the Formula 1 world with the eccentricity of Las Vegas.
Specialty cuisine and cocktails created by Drink Masters
The culinary and beverage offerings at F1 Arcade are every bit as sophisticated as the design, reflecting the ambition to provide a first-class dining experience. The menu is geared towards indulgence, featuring specialties such as seafood platters and Wagyu beef sliders. This upscale cuisine is designed to perfectly complement the simulator experience and appeal to a wide range of tastes, catering to those who expect a luxurious dining experience in Las Vegas.
The culinary concept is complemented by an innovative cocktail menu developed by LP O'Brien, winner of the Netflix show "Drink Masters." His bespoke drinks are directly inspired by the world of motorsport – from the speed of the races and the glamour of the sport to the spectacle of the event. This thematic alignment of the drinks offerings with the core Formula 1 experience enhances the immersive effect of the entire venue.
Furthermore, the F1 Arcade Las Vegas offers a variety of private spaces that can be flexibly used for exclusive events and large-scale functions with up to 200 guests. This flexibility is a key element for success in Las Vegas, a city that thrives on conventions, corporate events, and private celebrations.
Las Vegas as a springboard for global, experience-oriented design
The choice of Las Vegas as the location – and in particular the Forum Shops of the iconic Caesars Palace – underscores the global growth strategy of the F1 Arcade concept. Las Vegas is considered one of the world's leading cities for gastronomy and entertainment, providing a stage where only the most ambitious and elaborate concepts can succeed. Moisin explained that Las Vegas is the perfect place to push boundaries: "We didn't hesitate for a second. Every detail […] is designed to surprise and deliver an immersive experience."
The F1 Arcade concept has already been successfully established in London and Birmingham and is now being aggressively rolled out in the US market. Expansion to other US cities such as Boston, Washington D.C., Philadelphia, and Denver is already planned or underway. The Las Vegas opening serves as a flagship project, intended to demonstrate the design's capabilities and the appeal of the Formula 1 brand as a year-round entertainment product. Anamo Design Studio, known for its ability to combine commercial success with innovative, immersive design, is using the F1 Arcade as a piece of its global portfolio. The integration of technology, light, and motion into the design underscores a trend in modern leisure resort design that aims to transform purely consumer-oriented spaces into interactive and memorable experiences that meet the high expectations of luxury travelers in Las Vegas.
