It's fixed - the Falkensteiner Michaeler Tourism Group (FMTG) is opening its first hotel in Germany and is taking another important step in its expansion plans. In the municipality of Grömitz, the famous Baltic Sea resort in the Bay of Lübeck, a 2027 star superior/4 star Falkensteiner family resort will be built by 5 as part of the Premium Collection. Further locations in Germany are being planned.
Shortly before Christmas the time had come – the Falkensteiner Michaeler Tourism Group (FMTG) was awarded the contract for its first hotel on the German market. The community of Grömitz in the Bay of Lübeck, one of the oldest seaside resorts on the Baltic Sea, was looking for an ideal hotel partner for the location in the area above the marina. After several interested investors and operators applied for the attractive new building project, the contract was unanimously awarded to the Austrian hotel group at the end of the year. By 2027, FMTG will develop a premium family resort in Grömitz in the Bay of Lübeck, thereby opening its first hotel in Germany. An important next step in the tourism group’s expansion strategy. Construction is scheduled to begin in summer 2025.
“The famous seaside resort of Grömitz is, at its core, a family holiday resort. We see great potential here to exploit synergies in the destination offering,” says Erich Falkensteiner, Chairman of the FMTG Supervisory Board. “The location in the Bay of Lübeck is also perfect. Due to our proximity to important metropolitan areas such as Hamburg or Berlin, we are addressing completely new target groups that we would like to attract as Falkensteiner guests.”
According to the image ranking of the business and news magazine GEWINN, Falkensteiner is already the most popular tourism brand among Austrians. But the proportion of German guests in the family-run group's hotels, especially from the southern federal states, has also been of great importance for decades. With the new location on the Baltic Sea, this is now to be expanded to cover the entire country: “Around 25% of our guests already come from Germany. This makes our neighboring country one of the most important core markets for our group,” says Otmar Michaeler, CEO of FMTG. “It has long been our goal to gain a foothold in Germany with our own hotel. With the new location in Grömitz, we can now finally implement our successful strategy - running our own hotels in our guests' home markets - in Germany too. We are very pleased about the award of this great hotel project and the trust of the community of Grömitz in our hotel group.”
Exclusive Falkensteiner family resort with an edutainment concept
The new building project will be built over the next three years. Above the Grömitz marina, FMTG is developing a Falkensteiner family resort in the 4 star superior/5 star segment as part of the Premium Collection with around 130 rooms, suites and apartments. The family product is rounded off by a high-quality food & beverage concept as well as a SPA area. But the focus is on the youngest guests. The hotel concept is tailor-made for them, without neglecting the parents' vacation and relaxation needs.
The plan is to have spacious family and children's areas as well as a multifaceted entertainment program with educational approaches, child care and an adults-only area for parents. “The demands and expectations of families for their vacation have changed significantly and are becoming ever higher. In addition, the demand for family vacations in the upscale hotel segment is growing rapidly. We are certainly pioneers in Europe in this niche and have already successfully implemented innovative family projects in Austria, Italy and Croatia,” explains Erich Falkensteiner. “All of our know-how in this area will also flow into the project in Grömitz in the Bay of Lübeck.”
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