Bobsleigh Olympic and world champion Laura Nolte has signed a long-term sponsorship agreement with German Airways.
The collaboration includes several seasons in which Nolte will wear the airline's logo on her clothing and bobsleds. These are designed in the German Airways design and include the colors black, red and gold, which emphasizes Nolte's German origins in international competitions. Her pusher Deborah Levi will also be part of the sponsorship and will support the airline as another brand ambassador. German Airways hopes to gain additional international visibility through the presence of the athletes, especially at the 2026 Winter Olympics in Italy.
Laura Nolte, who is currently studying business psychology and works as a sports soldier, sees the cooperation as a great support for her sporting career. At 25 years old, Nolte has had an impressive career: In addition to the 2022 Olympic victory in the two-man bobsleigh, she is world champion and European champion in several disciplines, and most recently she successfully defended her world championship title in the monobob. The partnership with German Airways should enable her to continue to concentrate on sporting success. German Airways Managing Director Maren Wolters emphasized the parallels between precision and teamwork in bobsleigh and aviation as the basis for the partnership.
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