The tour operator Schauinsland-Reisen regularly enlivens the Austrian travel agency scene with its "Taste & Talk" event series. Numerous travel agency employees take advantage of these informal meetings in a relaxed atmosphere to exchange ideas and information. The initiative deliberately focuses on locations outside of major cities to ensure broader coverage of its regional partners.
These small but intimate gatherings are extremely popular, as examples from Neusiedl am See or Brixlegg in Tyrol demonstrate. The focus is on personal conversations at eye level, sharing firsthand news, and networking in a relaxed environment. This type of direct communication is considered particularly valuable in the travel industry, as it fosters trust and allows sales partners to better understand products and services. Such regional meetings provide an important platform for personal exchange, which is often neglected in the digital age, but remains essential for the successful sales of travel products.
Long-standing partners such as Grecotel, Barut Hotels, Explorer, and Condor participated in the recent "Taste & Talk" events, presenting their latest offerings. Schauinsland-Reisen itself also shared the latest information, including hot off the press winter news and exclusive details about the upcoming season. Katharina Larch, Regional Manager for Austria, emphasized the importance of personal proximity to Austrian sales partners: "We want to be present where our partners are – not just in the cities, but also in the regions. This down-to-earth approach is what defines our collaboration."
The events, which featured a variety of delicacies and a friendly atmosphere, proved to be a success. The company's message is clear: Sales in Austria are direct, approachable, and with a keen sense of regional specialties. In addition to the "Taste & Talk" events, Schauinsland-Reisen is also offering travel agencies the opportunity to receive additional tips and information firsthand on information trips this year. An overview of these trips and registration forms are available in the Training and Events section of the company website.