On Monday, March 9, 2026, Burgenland will showcase its oenological diversity in the prestigious setting of the Vienna Hofburg Palace. The event "Auf ein Glas Burgenland" (A Glass of Burgenland) has become a fixture on Vienna's event calendar and serves as a central platform for producers from all of the province's wine-growing regions – from Lake Neusiedl and the Leithaberg area to Eisenberg in southern Burgenland. In the magnificent halls, visitors will have the opportunity to taste the current selection from numerous renowned wineries as well as up-and-coming small producers and to discuss vintage characteristics and winemaking styles directly with the winemakers.
The presentation program is staggered to accommodate the diverse needs of visitors. From 14:30 p.m. to 16:00 p.m., admission is reserved exclusively for trade professionals, allowing restaurateurs and wine merchants undisturbed tasting and business networking. From 16:00 p.m. onwards, the Hofburg Palace opens its doors to the general public. Advance tickets cost €27, while tickets on the day of the event are €30. A key component of the offer is the direct purchase of goods: the ticket price includes vouchers worth €24, which can be redeemed on-site for the purchase of preferred wines.
The range of exhibitors includes well-known names in the industry such as Leo Hillinger, Esterházy, and Scheiblhofer, but also covers specialized wine regions like Rosalia and Rust. In addition to classic varieties such as Blaufränkisch and Chardonnay, specialties from the Seewinkel region and sparkling wines will also be presented. The wine tasting will be complemented by a supporting program, including a prize draw on the wheel of fortune. The organizers would like to point out that only cash payments will be accepted on site. Each guest will also receive a high-quality Riedel glass as a lasting memento of the event.
Additional market analyses from recent years show that such direct presentations play a strategically important role for Burgenland, as Vienna represents the most significant sales market for Burgenland quality wines. The close integration of tourism advertising and wine sales is underscored by the incorporation of the "My Burgenland" brand. According to experts, this form of customer loyalty contributes significantly to strengthening the brand awareness of regional winemakers in urban areas and sustainably promoting direct sales from the winery as well as through specialist retail channels.