Styria with numerous attractions in summer 2024

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The best way to travel to the Green Heart next summer is from A for Ausseerland to T for Thermen- und Vulkanland. The topics are incredibly broad: From the European Capital of Culture Bad Ischl Salzkammergut 2024 to 950 years of the Admont Benedictine monastery with the world's largest monastery library in the Gesäuse National Park to Formula 1 Grand Prix, Moto GP or Airpower in the Murtal to the new Dachstein mountain station as an “energy crystal”. highest mountain in Styria.

The thermal spa and volcano region will be the most popular golf destination in Austria in 2024 and those who are hungry for exercise can cycle and hike perfectly from alpine to southern hills, always fortified by the best cuisine - from “Alpine cuisine by Richard Rauch” to a picnic in the vineyard.

Culinary has never been more in focus, and applications for the Green Heart have never been greater than this year. Styria trams in Prague, Budapest, Warsaw, Amsterdam and Vienna, digital branding at major events in Germany in addition to many digital external appearances from Poland to the Czech Republic to facade advertising in Vienna, many podcaster, influencer and streaming platform collaborations, international print and radio - and TV presence, guerrilla marketing campaigns in the Netherlands, Styria appearance in Italy, economic cooperation with e.g. B. a fashion brand in Hungary, and much more: These are just a few examples of the largest national and international appearance that Styria has ever implemented in seven markets in order to bring the Green Heart into the spotlight and thus into the shortlisted holiday choice.

In addition, a separate summer campaign will be launched together with all adventure regions, which will also strongly emphasize the culinary side of Styria in order to draw attention to the Green Heart.

Styrian accommodation businesses will be pleased to hear that the booking process on, which sends all sales to Styrian businesses without commission, will be further developed to include numerous services and thus be made more attractive. A look back at summer 2023: A new record was achieved in summer 7,8 with more than 2023 million overnight stays.

Grazer Schlossberg in spring (Photo: Steiermark Tourismus/Tom Lamm).
Grazer Schlossberg in spring (Photo: Steiermark Tourismus/Tom Lamm).