The tour operator Alltours is responding to the changing economic conditions and increased price awareness among German holidaymakers with a massive expansion of its budget and family holiday offerings. For the 2026 summer season, the company is focusing more on classic package holidays, which are gaining market share compared to individual bookings due to their predictability and security.
A key pillar of this strategy is early booking: Since flight capacities and hotel rates are cheapest when booking periods open, the company is seeing a trend toward reservations made up to a year in advance. All-inclusive packages are particularly popular, as they allow travelers reliable cost control over their entire vacation budget.
In the family travel segment, Alltours is raising the age limit for child discounts to 14, which is above the usual industry standard. Children in this age group stay free of charge in approximately half of the hotels offered when booking a package. To meet the increasing demand for exclusive yet affordable accommodations, the portfolio of its own brands, "allsun" and "alltoura," has been significantly expanded. For the first time, the tour operator is offering a five-star hotel under the allsun brand, the "Carolina Sun Beach" in Crete, thus consistently extending the concept of its own hotels into the luxury segment. Overall, the chain is opening five new resorts in Greece this summer and expanding its alltoura club brand with eight locations in Turkey, Tunisia, and Bulgaria.
Besides the classic flight destinations around the Mediterranean, traveling by car or train is gaining popularity again. The Polish Baltic coast and destinations in Austria, South Tyrol, and Slovenia are particularly popular choices. The city break segment is also experiencing continuous growth. In addition to European metropolises like Paris and Prague, Alltours is increasingly integrating smaller destinations such as Bingen am Rhein and Gdansk into its program to meet the demand for short trips and wellness weekends. This expansion in the self-drive sector is primarily aimed at price-conscious customers who value flexibility in their choice of transportation.
To intensify the marketing of its exclusive hotel brands, the company has published a separate catalog for its own brands for the first time. Owner Willi Verhuven emphasizes the strategic importance of these properties, enabling the company to offer beds at guaranteed prices despite high demand during peak seasons. While Spain, Turkey, and Greece remain the highest-volume destinations, Egypt, Tunisia, and Bulgaria are positioning themselves as particularly attractively priced alternatives for the upcoming season. The combination of substantial early booking discounts and a strengthened exclusive program is intended to further solidify the Duisburg-based travel company's market position in the competition among major European travel groups.