Vienna, Munich, and Zurich Airports have launched an alliance in the field of digital out-of-home advertising (DOOH). Under the name "Airport Premium Network," the three major commercial airports in the DACH region now offer advertisers the opportunity to book their digital advertising space together. This new offering is intended to enable maximum visibility at the region's central business hubs at attractive rates.
Through the cooperation, advertisers can use the high-quality digital advertising space at all three airports in a single, flexibly bookable package. Wolfgang Scheibenpflug from Vienna Airport emphasizes the new perspectives for strong brands thanks to the high reach and high-quality target groups at Vienna, Munich, and Zurich airports. Ilse Koinig, also from Vienna Airport, highlights the diverse and innovative advertising opportunities at the Vienna location, which are now also easier to book through the new network.
The "Airport Premium Network" jointly markets the DOOH premium advertising spaces at the three airports and offers special rates and flexible booking options on a weekly basis. With a total of 2,1 million business travelers per month, advertisers reach a high-spending target audience across the entire DACH region via 146 screens in a uniform format. Depending on the campaign objective, different areas of the airports can be served simultaneously. The three exclusive packages "Business," "Arrival," and "Departure" offer a coordinated intensity of advertising placement.
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