Air Canada has brought the low-cost brand Rouge back into the air. The first three routes were reactivated earlier this week. In a media statement, the management emphasizes that this brand continues to be of great importance in the overall strategy.

First, the routes from Toronto to Las Vegas, Orlando and Regina were reactivated. Cancun and Tampa, among others, will follow in September 2021. There is a high demand due to the relaxed entry and quarantine regulations.

Air Canada operates numerous tourist routes under the Rouge brand. The price system is based on that used by low-cost airlines. Due to the corona pandemic and Canada's tough entry regulations, flight operations came to a complete standstill under this fire. Now the route network is to be gradually ramped up again.