How about a meat loaf with mustard for six euros? Most people would probably not buy it in everyday life. Austrian Airlines is offering this product at this price in the new buy-on-board menu.

Most Austrians probably have the average price of a meat loaf in their head. In the supermarket or at the butcher's, it usually costs something between 1,20 and two euros, depending on how thick it is cut and at gas stations the price range is usually between 1,50 and three euros. Austrian Airlines charges an impressive six euros on board and it is a normal Leberkäse, so not spicy or with cheese. For comparison: A cheese and meat loaf with 0,09 kilograms of cold cuts currently costs 1,90 euros at Billa. “Normal” are cheaper.

Anyone who suspects that the Leberkäse is removed from the oven on board Austrian Airlines and then a fresh slice is cut is wrong. These are products that are prepared beforehand in the catering company and are simply warmed up in the air. However, this is not “AUA-specific”, but rather common. The competitor Ryanair openly shows travelers that they are serving warmed up “ready-made products”.

Austrian Airlines does not even offer the food and drinks on board itself, but sells them in the name and for the account of the German company Retail in Motion GmbH, a subsidiary of LSG. The price level of the buy-on-board offer was repeatedly criticized by various media. The AUA justifies this by saying that regional and fresh goods would be served. Will the meat loaf will be a bestseller for six euros? Remains to be seen.

The current menu including the six-euro meat loaf is at this link to download provided.