Austrian Airlines has comprehensively optimized its offerings for Business Class passengers on long-haul flights. With a new menu that not only features structural and design changes but also offers expanded options, the service experience above the clouds is intended to be even more personalized.
One of the innovations is the reintroduction of the so-called Kreuzerl breakfast, which allows guests to customize their meal. In addition, Austrian Airlines is increasingly focusing on domestic products: Selected spirits now come from Austrian producers, underscoring the airline's commitment to the regional economy and the presentation of quality Austrian products. These measures aim to further enhance the comfort and attractiveness of long-haul flights.
The comeback of the “Kreuzerlfrühstück”: More individuality on board
The introduction of the new menu in Business Class on Austrian Airlines long-haul flights brings with it a welcome return: the so-called Cross breakfastThis concept, which has already been well received in the past, allows passengers to select their preferred breakfast items directly from the menu. By simply checking the desired items, travelers can create their own personalized breakfast, which is then added to the basic items on the tray.
This personalization of the breakfast offering is a significant step toward an even more personalized service experience on board. At a time when passengers increasingly value customized services, Austrian Airlines is responding to this trend by offering its guests the opportunity to customize their meal according to their own preferences. This not only increases comfort but also gives passengers a sense of appreciation and attention, which can contribute to a more positive perception of the overall flight experience. Basic components, such as bread, rolls, or cold cuts, are complemented by individually selected extras, ensuring a rich and varied selection.
“Red-White-Red” in the glass: Austrian spirits conquer the business class
Another notable aspect of the innovations is the increased presence of Austrian products in the Business Class spirits offering. Austrian Airlines is replacing previous international spirits suppliers with those from domestic producers, underscoring its commitment to promoting regional products and showcasing Austrian culinary culture. This is not only a measure to strengthen the domestic economy but also offers international passengers the opportunity to experience authentic Austrian products.
The changes in detail include a diverse selection of spirits from different regions of Austria:
- Gin: The new gin on board is the “Gin X1” by Wolfgang Achs Apetlon from Burgenland. Although Burgenland is primarily known for its wines, it is increasingly developing a reputation for high-quality distillates.
- Herbal liqueur: Lovers of herbal liqueurs can enjoy the well-known Carinthian “Gurktaler” We are delighted to announce the addition of Gurktaler to our product range. Gurktaler is a traditional herbal liqueur valued for its digestive properties.
- Whiskey: For whisky lovers there is the “Roggenhof Whisky Single Malt” from the Waldviertler distillery HaiderThe Waldviertel region in Lower Austria is an emerging region for the production of high-quality distillates, including whisky.
- Chocolate liqueur: If you like it sweeter, you can “Mozart Liqueur” from Salzburg This liqueur is an internationally renowned classic that represents the sweet side of Austria.
- Vodka: Vodka fans will enjoy the new “Ignaz Vodka” from Lustenau (Vorarlberg) get their money's worth. The decision to use a Vorarlberg vodka underscores the geographical breadth of the new local suppliers.
International highlights that are particularly popular with passengers will remain on board to ensure a wide selection. In addition, the port wine selection has been expanded with a local dessert wine which continues the consistent focus on Austrian products in the wine range.
Long-standing commitment to Austrian products: wine and non-alcoholic beverages
Austrian Airlines' commitment to Austrian products is nothing new. The airline has long relied exclusively on Austrian producers when it comes to wine. For years, the Austrian Airlines wine list has reflected the diversity and quality of Austrian winemaking, which has been well received by both domestic and international passengers.
Austrian companies have also long been the main suppliers of non-alcoholic beverages on board. The mineral water comes from Vöslauer, one of the best-known Austrian mineral water producers. The fruit juices are produced by Smoke , a leading European fruit juice manufacturer based in Austria. The popular herbal lemonade “Almdudler” rounds out the Austrian beverage focus and is considered the country's cult drink. This "red-white-red" range of non-alcoholic beverages is complemented by international classics such as tonic water and cola to cater to all tastes.
This consistent commitment to Austrian products in various segments of the onboard offering not only strengthens the regional economy but also showcases Austrian identity and culture on board. It creates a special atmosphere and a sense of authenticity for travelers.
Strategic importance of business class on long-haul flights
Optimizing business class on long-haul flights is of great strategic importance for airlines. This cabin class is not only a key revenue driver, but also a crucial factor for brand image and customer loyalty. Business travelers and discerning private customers value comfort, efficiency, and personalized service. High-quality amenities, a diverse dining offering, and attentive staff are therefore crucial for success in this competitive segment.
Austrian Airlines' innovations, particularly the Kreuzerl breakfast and the stronger regional focus of its spirits offering, are targeted measures to further differentiate its Business Class product and increase customer satisfaction. Competition is intense in the aviation industry, and airlines must continuously invest in their products and services to differentiate themselves from competitors. Offering spirits from smaller, but high-quality regional producers could also bridge a growing trend in tourism, where travelers are increasingly seeking authentic local products and experiences. It is a strategic decision that strengthens both the domestic market and the airline's international image.
With the introduction of the personalized Kreuzerl breakfast and the consistent expansion of the selection of Austrian spirits in Business Class on long-haul flights, Austrian Airlines is sending a clear signal for greater individuality and the promotion of domestic products. These innovations underscore the airline's commitment to further improving the service experience for its most discerning customers and showcasing the Austrian identity on board. By combining tried-and-tested classics with new, regionally anchored offerings, Austrian Airlines is strengthening its position in international air travel and contributing to making travel above the clouds even more pleasant and personal.