Binter, one of the leading airlines in Spanish air transport, recently presented its plans for 2025, underlining its ambition to further strengthen its position as the dominant airline between the Canary Islands and mainland Spain. The airline has achieved remarkable success in recent years and now plans to expand its reach to a total of 65 routes. For 2025, Binter expects a further increase in passenger numbers to a total of six million.
Binter looks back on an extremely successful year in 2024. With 5,6 million passengers carried, the airline recorded growth of 13 percent compared to the previous year. It is particularly noteworthy that Binter achieved record growth rates in the AENA network, which includes the most important Spanish airports. The airline was able to expand its market share in the Canary Islands and further consolidate its position as the leading airline in this network.
The first season on the long-contested route between Madrid and the Canary Islands was a particular success. Binter was in direct competition with established airlines, but the airline managed to increase its market share on this important route by 25 percent. Passenger surveys and feedback show a high level of customer satisfaction, particularly with regard to the new Flexiplus fare, which offers passengers more flexibility and additional premium services.
2025: New routes and a growing network
With its plans for 2025, Binter is continuing its expansion. The airline will increase its number of routes to 65 and further strengthen its presence at a national level. A great deal of attention is being paid to new destinations that are of interest to both business and tourist travelers. In the coming months, Binter will launch new connections from Gran Canaria to Córdoba, Badajoz, Valencia and Almería. From Tenerife, the cities of San Sebastián, Granada, Murcia, Pamplona and Ponta Delgada (in the Azores) will also be added to the program.
This expansion is a clear strategic step to better connect the Canary Islands with the Spanish mainland and other important destinations in Europe. The new route to Ponta Delgada represents a special premiere as it connects the Canary Islands directly with another island region and positions the airline as a bridge between different island archipelagos.
increased flexibility and customer satisfaction
The launch of the Flexiplus fare in 2024 was another milestone for Binter. The new fare launch aims to offer passengers more convenience and flexibility. With Flexiplus, customers have the opportunity to rebook their flights without additional fees and also benefit from exclusive services such as priority check-in and access to lounges. Binter is committed to a high-quality customer experience that responds to the growing need for flexible travel options, especially in an increasingly dynamic travel environment.
The success of this tariff model and the positive response from passengers confirm Binter's strategic decision not only to focus on low prices, but also to increase the range of services and establish a stronger brand in the premium segment.
Challenges and Competition
Despite the impressive growth in recent years, competition in Spanish and European air traffic remains tough. Airlines such as Iberia, Vueling and Air Europa also have significant market shares on routes between the Canary Islands and the mainland. The competitive pressure is particularly high on popular routes such as Madrid-Gran Canaria or Madrid-Tenerife. Nevertheless, Binter has successfully countered this through its regional focus, a cross-airport strategy and the targeted expansion of its range of services.
The airline must also face the challenges of the constantly changing market. The price development for kerosene, the uncertainty in global air traffic and unpredictable weather events represent potential risks even for a well-established airline such as Binter. Nevertheless, the company remains confident that it will achieve its planned growth targets and further expand its market position.
Binter as an important player in international air transport
In addition to national expansion, Binter also has international ambitions. With its expansion into the Spanish mainland market and the addition of connections to the Azores, the airline is becoming increasingly competitive on the international stage. The Azores connection in particular underlines Binter's desire to be perceived as a major provider of island connections in Europe beyond the Canary Islands.
The fact that Binter operates routes all year round and continuously adds new destinations shows the company's long-term plan to grow as a leading player in the Spanish and European aviation industry. The airline expects to continue its positive development in the coming years, supported by the expansion of its infrastructure and its focus on customer satisfaction.
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