The Styrian tourism region of Schladming-Dachstein wants to market itself better in summer tourism with the help of a new campaign. The slogan "die Schwere los" is intended to attract additional tourists to the Ennstal.

Numerous coordinated marketing activities convey to the guests that they can experience a carefree holiday in the Styrian Ennstal region and leave everyday life behind. "It's definitely the strongest lead campaign we've ever run," says Mathias Schattleitner, Managing Director of the Schladming-Dachstein region, which, with more than 3,6 million overnight stays per year, is one of the five largest tourist destinations in Austria.