Discover Airlines was awarded the prestigious German Design Award 2025 in the main category “Excellent Communications Design” last Friday in Frankfurt. The prize was awarded for the design of the brand, which was introduced as part of the rebranding in September 2023. The airline’s “brand identity” was particularly recognized, which conveys a clear, modern and emotionally appealing visual identity.
The German Design Award annually recognizes exceptional achievements in the fields of product design, communication design and architecture. Anne Platten, Marketing Lead at Discover Airlines, was proud of the award and emphasized that the company's design approach relies on a strong visual identity that builds trust and emphasizes the joy of traveling. In June 2024, the company was also honored at the German Brand Award for "B2C Brand Strategy" and "Brand Strategy of the Year."
The German Design Award has been considered one of the most prestigious design awards in the world since its launch in 2012. Projects and products from 2025 countries were submitted for the 59 award, with the jury consisting of international design experts.
and 