In Austria, doughnuts are an annual treat that around 100 million people cannot miss out on. The doughnuts from the traditional Ströck bakery have proven to be particularly popular and are now at the centre of the country's culinary culture. However, Ströck goes a step further and brings the classic carnival feast to the canvas of the art world: in collaboration with the artist collective Backsy, the doughnut is being staged as a work of art.
During the carnival season, Backsy has put Ströck's sweet doughnuts on display and placed them in an unusual way in the Viennese cityscape. Whether as larger-than-life works of art on house walls or as artistic designs on trams, the doughnut is given a new, artistic meaning. In the Viennese art scene, the creative combination of culinary art and art is generating great interest. Even art historians are now studying the influence of baking on traditional painting. Ströck himself speaks of the long-deserved recognition of the doughnut as an Austrian cultural asset that is now finding its place in the art world.
On Shrove Tuesday, March 4, 2025, this creative collaboration will end with a charity auction of Backsy artworks at the Bank Austria Kunstforum Vienna. The proceeds will go to the WE&ME Foundation and will support an important social cause. This means that the carnival will end not only with culinary delights, but also with a charitable contribution.
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