As part of the re-orientation of its brand, Eurowings has launched a new online fan shop. Customers and employees can now purchase exclusive merchandise products in the modern Eurowings design. The range includes a wide selection of items, from casual clothing such as hoodies and socks to practical gadgets and festive gifts for the Christmas season.
"With this shop, we want to further strengthen our brand core 'More ease for everyone' and enable our fans to enjoy the Eurowings experience beyond the flight," says Dirk Otto, Head of Marketing at Eurowings. The shop is accessible around the clock, so customers can shop conveniently from anywhere. Especially during Advent, the shop offers exclusive Christmas items such as the Eurowings X-Mas sweater.
A highlight of the future range is an upcycling collection. In collaboration with the sustainability team and the company 'Bag to Life', discarded materials such as seat covers and safety vests will be processed into unique products.
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