Hurtigruten Expeditions becomes “HX”

In the future, the cruise operator “Hurtigruten Expeditions” will operate under the “HX” brand. The aim is to present itself as more independent from its sister company Hurtigruten Norway. The group has been in a restructuring phase for some time.

With the new brand, the group of companies wants to ensure that the expedition trips are perceived more independently. At the same time, it is announced that the offer will be gradually expanded. Company boss Daniel Skjeldam said, among other things, that trips around the West African archipelagos of Cape Verde and Bissago will be offered in autumn 2023.