At Lauda Air and Niki it was a fixed part of the inventory before it left Lauda after the partial takeover by Ryanair and switched to Level Europe: Milene Platzer, long-time marketing and press manager of the airlines founded by Niki Lauda, is now for the Vienna department store Steffl works as Head of Marketing & Communication.
What it feels like to experience bankruptcy as an employee of an airline, Platzer had to take part twice within a short period of time. First the Air Berlin subsidiary Niki went bankrupt and Level Europe only hit a few weeks ago. Now the long-time aviation employee seems to have had enough and is now working “on the ground” for the Steffl.
“I'm looking forward to the new challenge at Steffl. For me personally, fashion is a matter of the heart and on a social level we are in the middle of a process of change. Better, high-quality and sustainably produced fashion paired with a shopping experience that our customers enjoy - that is what it will be about in the future, "says marketing expert Milene Platzer.
Her area of responsibility at Steffl includes all marketing and communication agendas, as well as the further development of the strategic brand development of the Austrian fashion company.