After some lead time and some pilot projects, the LH Group is now changing its airline pricing method.

The new system has been tinkering for a long time, and it should finally start on October 20th. First of all, they want to test the new model on European routes. The so-called "Continuous Pricing" overcomes the deficits of traditional pricing by enabling additional price offers between the already existing 26 booking classes. 

This should allow tariffs between two booking classes to be offered, such as the news magazine About Travel reported. The major problem with the current model: It does not allow a differentiated price system. As soon as the lower price class is fully booked, you can only book the next higher class. This leads to a high jump in prices that customers cannot or do not want to pay - and then leave the booking page. One now wants to bring these "lost" customers back on board.

The new system will only be available via the digital channels of the Lufthansa Group airlines, consisting of the websites and NDC-enabled channels. For the time being, austrian.com, brusselsairlines.com and bookings with departure locations in Austria are excluded. Due to technological limitations, “Continuous Pricing” will not be available in GDS either.