The EasyGroup does not take it “easy” at all when other companies use “Easy” in their brand offerings. It has almost become a tradition that the Easyjet major shareholder brings legal action against it. So also against EasyFly from Colombia.
The EasyGroup does not win all the proceedings, but it is obvious that the consistent legal procedure also aims to create a deterrent effect. One is of the opinion that “Easy” may only be used in marketing by EasyGroup companies and their licensees. Behind the group is Sir Stelios, who even threatened Easyjet, which he founded, that it would no longer be allowed to use it.
Lawsuits were brought against EasyFly, SkyScanner and Kiwi.com in the previous year in order to prevent them from using the term “Easy”. The proceedings are being conducted in the United States of America. In connection with the Colombian airline, it should be noted that proceedings were initially conducted in London, but the EasyGroup was defeated. The High Court saw no violation of trademark protection. But they didn't want to let that go and complained again in the USA.
But the EasyGroup is threatened with the next legal setback in Miami: According to local media, the court said that the lawsuit would be dismissed for lack of jurisdiction. The plaintiff was now under pressure and declared that an out-of-court settlement would be reached with the defendant. In this way, the EasyGroup was able to escape a second, severe defeat, because the proceedings ended with perpetual rest and thus without a judgment. The EasyGroup confirmed in a message that an out-of-court settlement had been reached with EasyFly from Colombia. That could not have been particularly expensive for the carrier, because the rejection of the settlement would automatically have resulted in the EasyGroup rejecting the lawsuit, which would have to be paid for.