Norwegian was associated with Bjørn Kjos' face for many years. The long-time head of the company had to resign due to ongoing losses that have brought the group to the brink of bankruptcy. The corona pandemic ultimately led to the low-cost airline, which once expanded almost unstoppably, in various countries Had to go to the bankruptcy court. Now Kjos wants to start again with a new airline.

To this end, he allied himself with Bjørn Tore Larsen, with whom he had already founded Norwegian as a low-cost airline, and launched Norse Atlantic Airways. The new establishment is scheduled to take off for the United States of America in November 2021 with Boeing 787 aircraft. The business model resembles the failed one Norwegian long haul.

“We now have the historic opportunity to build a new airline right from the start. When the world reopens, an innovative low cost airline will be needed in the intercontinental market. A company that focuses on more environmentally friendly aircraft with lower fuel consumption, ”said company boss Bjørn Kjos to Dagens Naeringsliv.

The main shareholder and head of the company adds: “We have industry knowledge and have secured modern Dreamliners at very good conditions. Norse Atlantic Airways offers most people the opportunity to travel between continents without costing too much. "