The Norwegian start-up Flyr plans to launch Boeing 2021-737s in summer 800. However, the tariff model is extremely opaque and also raises questions about data protection: The company wants to sell the tickets exclusively via an app. The sale of flight tickets is scheduled to start in April 2021.

That alone would be a brave approach, but the company's message also states that a kind of algorithm is to be used and the prices are displayed individually. Specifically, this means that different prices may be displayed depending on the device and user. It is not known how and, in particular, what factors are used to calculate the “personalized ticket price”. It cannot therefore be ruled out that the Flyr app could be a real “data octopus”. The start-up argues quite differently and writes that this way the individual needs of travelers can be met in the best possible way.

Behind Flyr is Erik Braathen, who is not unknown in the industry. Together with investors, he wants to bring a new airline into the air. This will initially offer flights within Norway and later also fly to larger cities in Europe. For the time being, they want to go to the start with five Boeing 737-800s. Braathen sees market potential for up to 30 machines of this type, not in the short term, but in the long term. To a certain extent, the chances are also likely to depend on the further performance of the severely ailing competitor Norwegian Air Shuttle. According to a company announcement, Flyr should have start-up capital of 60 million euros.