The specialist portal stellplatz.info has awarded the most popular motorhome pitches in Europe for the eighth time, reflecting the profound change in the industry.
The Panoramaplatz campsite at the Mangold winery in Dettelbach, Bavaria, secured first place in the overall ranking, followed by Camping Janse in the Netherlands and Genusshof Friesach in Carinthia. The evaluation is based on a massive dataset of approximately 7,8 million reviews for around 17.000 locations in 42 countries. To achieve a ranking in the top 50, operators had to meet strict quality criteria, including a minimum average rating of 4,5 stars and a high number of verified guest reviews.
The current analysis reveals a significant rejuvenation of the target audience and changing demands on infrastructure. While the length of stay is generally decreasing, expectations for digital services are rising dramatically. A large number of successful operators have already switched to online booking systems, self-check-in solutions, and comprehensive Wi-Fi coverage. Travelers particularly appreciate the combination of easy accessibility via WhatsApp or SMS and uncomplicated on-site service. This trend is further reinforced by the rise of smaller, more flexible vehicles such as campervans and vehicles with rooftop tents, which are increasingly competing with traditional, large motorhomes.
From an economic perspective, direct online booking via portals is gaining importance in stabilizing occupancy rates. Some operators are offering targeted incentives, such as discounts of up to 15 percent for direct bookings through their own website. Nevertheless, a differentiated picture emerges: While many campsites are pushing digitalization, some locations, like Rippenhof in Lower Saxony, maintain personal, telephone communication as a mark of quality and a core element of their brand philosophy. This contrast highlights the coexistence of state-of-the-art service hubs and traditionally managed campsites that focus on individual customer service.
Beyond simply providing accommodation, bonus systems and additional services are increasingly establishing themselves as competitive advantages. Programs like the new "Camping Fan Club" offer guests perks such as late check-out or welcome drinks, aiming to strengthen customer loyalty in an increasingly complex market. For operators, participation in such platforms also represents an important marketing tool for remaining visible amidst the flood of offers. With over 12 million page views annually, the portal's awards serve as a key guide for vacation planning in the 2026 season.