Turkish airline Pegasus has entered into a strategic partnership with the University of California, Berkeley, to collaborate on innovations for the aviation industry. For this purpose, the "Pegasus Innovation Lab" was established in Silicon Valley. The goal of the collaboration is to develop data-driven and user-centric solutions that will increase the airline's efficiency and influence the future direction of the sector, Pegasus announced.
The new innovation lab in the heart of Silicon Valley will serve as an interface between UC Berkeley's academic research and the practical requirements of Pegasus' flight operations. The collaboration aims to develop and implement new technologies and concepts in areas such as data analytics, artificial intelligence, and passenger experience. By combining the know-how of an established airline with the scientific expertise of a renowned university, Pegasus hopes to accelerate the advancement of innovative solutions.
The choice of Silicon Valley as a location is no coincidence, as the region is considered a leading global center for technological innovation and is home to numerous technology companies and research institutions. Pegasus hopes this proximity will provide direct access to new trends and talent. Pegasus had already announced its intention to establish an innovation center in the United States in December 2023. The now announced partnership with UC Berkeley further cements these plans and underscores the airline's commitment to technological progress.