The Icelandic startup Play is now officially an airline, because the responsible authority has issued AOC and an operating license. The first flight has been announced for June 24, 2021 and should lead to London-Stansted.

Ticket sales will officially start shortly. Initially, Airbus A321neo aircraft will be used primarily within Europe. The US routes are expected to start in autumn 2021 at the earliest, but sooner in spring 2022. They want to use Keflavik Airport as a hub for Europe-US traffic. The failed low-cost airline Wow Air was already pursuing the same business model.