From October 2025, the Spanish airline Plus Ultra will offer new direct flights between Buenos Aires and Madrid, thus positioning itself in the Argentine market.
The airline's president, Julio Martínez, confirmed the opening of this route, which is part of the airline's expansion strategy. This marks Plus Ultra's first step into the Argentine market, where it will compete against established operators such as Aerolíneas Argentinas, Iberia and Air Europa.
Although the exact frequency of the flights has not yet been announced, Martínez announced that the fleet expansion with additional Airbus A330 aircraft will lead to improved service in the coming years. The decision for Plus Ultra's entry into the market falls within the framework of the new Open Skies policy promoted by the Argentine government under Decree of Necessity and Urgency (DNU) 70. This regulation allows international airlines greater operational freedom in Argentina and has already led to the expansion of other airlines, including low-cost carriers such as JetSmart.
Federico Sturzenegger, Minister of Deregulation and State Transformation, welcomed the new developments, highlighting the benefits for connectivity and competition in the Argentine aviation sector.
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