The European travel market proved surprisingly resilient to rising operating costs in the aviation industry in spring 2026. Although prices for kerosene and air traffic control and airport fees have recently increased noticeably, package holiday prices in many segments remained stable or even below the previous year's level. Industry experts attribute this development primarily to significant overcapacity in the hotel sector.
Since many accommodation providers in traditional holiday regions still have vacancies, attractive hotel rates are currently effectively offsetting the increased transport costs. This ensures a high degree of planning certainty for consumers, who, despite inflationary trends in the energy sector, do not have to expect massive price increases for their summer holidays.
The price-dampening effect of hotel availability is particularly evident in the eastern Mediterranean. While destinations in the west, such as Mallorca or Italy, continue to experience very high and price-stable demand, interest in regions of Turkey has recently weakened slightly. In areas like Side or Antalya, this has led to tour operators like Kuoni Reisen Austria launching offers that are significantly more attractive than in the same period last year. All-inclusive stays, including flights, are sometimes available for under €1.000 per person. This regional differentiation currently offers flexible travelers the opportunity to benefit from excellent value for money, provided they remain flexible in their choice of destination.
Beyond mere pricing, operational security aspects and flexible booking conditions are increasingly coming into focus for customers. Package holidays are gaining importance as a product type, as they offer travelers comprehensive protection in the event of flight schedule changes, strikes, or delays. Many tour operators have also adjusted their fare structures, allowing free rebookings or cancellations up to shortly before departure for a small surcharge. This flexibility serves as a buffer against short-term geopolitical or economic fluctuations. Market observers nevertheless advise booking early, as the current combination of a wide selection and stable prices should be considered a snapshot in time due to the volatile commodity markets.
The long-term development of travel prices in 2026 will depend significantly on the further development of labor costs in the service sector and the pricing policies of major airlines. While low-cost carriers like Ryanair are already warning of capacity reductions at expensive destinations, tour operators are trying to keep costs predictable for their customers through long-term supply contracts with hotel partners. Competition for market share during the summer season is currently leading to increased market consolidation, in which large providers, in particular, can pass on price advantages to end consumers through economies of scale.