The tour operator Schauinsland-Reisen is continuing its expansion strategy in stationary sales and will take over the travel agency chain Blum Holiday Tours on November 1, 2024.
The company, which operates in the Rhine-Neckar metropolitan region, operates nine branches and has been established in Ludwigshafen and the surrounding area for over 60 years. With the takeover, Schauinsland is strengthening its market presence in the Rhine-Neckar region and expanding its branch network to a total of over 70 of its own travel agencies.
After the takeover, Blum Holiday Tours will be fully integrated into the structure of Schauinsland-Reisen, but the sales team of 48 employees will remain. Schauinsland boss Gerald Kassner stresses that stationary sales will remain an essential part of the company. The two Blum managing directors welcome the takeover and see Schauinsland-Reisen as a strong partner that offers them a long-term perspective in the travel business.