Singapore Airlines is reorganizing the sales team for the Germany-Austria-Switzerland region and creating a joint sales area for the DA-CH area, which is headed by Patrick Bucher.

In addition, in his role as "Regional Alliance Manager Europe & Sales Manager Germany, Switzerland & Austria", he is responsible for the important "Joint Venture" partnership with the Lufthansa Group as well as the cooperation with the members of the Star Alliance. Patrick Bucher receives support from Thomas Rosenbrock in his role as Agency Sales Manager Germany, Switzerland & Austria and from Daniel Fanconi as Alliances & Corporate Sales Manager Germany, Switzerland & Austria. Thomas Rosenbrock and Daniel Fanconi both report to Patrick Bucher.

In addition to the realignment of the sales structure, the Asian airline is also strengthening its multi-award-winning customer service with a new position. As of now, Reinhold Theil is responsible for the frequent flyer members of the “Priority Passenger Services” (PPS) as Sales Operations & Priority Passenger Services / Customer Relations Manager Germany, Switzerland & Austria.