Stefan Vasic will be the new Head of Marketing at the Swiss carrier on July 1, 2021. Before that he was head of the department for sponsoring & events, social media and tourism partners.

The Lufthansa subsidiary has appointed Stefan Vasic as the new Head of Marketing on July 1, 2021. In his new role, Stefan Vasic will be responsible for marketing communication in Switzerland and the implementation of all marketing measures as part of the global Lufthansa Group marketing strategy. In his role, he will report to Caroline Drischel, who has been responsible for the customer experience along the entire travel chain in the combined areas of "Brand Management & Marketing Communication" and "Product Management" since February 1, 2021.

“Due to his many years of broad communication experience, Stefan Vasic is the ideal person for this demanding position. I am convinced that with his great commitment and thanks to his profound knowledge, he will break new ground in Swiss marketing. I look forward to working with him and wish him lots of fun and success in his new position, ”said Tamur Goudarzi Pour, Chief Commercial Officer (CCO) of Swiss.

Bernhard Christen, who has headed the Marketing division nationally and internationally for around eight years, will devote himself to new challenges in the future. “I would like to thank Bernhard Christen for his many years of service. With his in-depth marketing know-how and pronounced customer orientation, he has significantly strengthened our positioning as a premium carrier. Together with his team, Bernhard Christen made an important contribution to making Swiss one of the most successful airlines in Europe today, ”Tamur Goudarzi Pour continues.